Xbox
Tactile has a unique, long-standing relationship with Xbox. We work closely with their Industrial Design team to create Special and Limited Edition products. At TactileFX, we also collaborate with the Xbox Brand team to develop visuals for their product launches. It’s an incredibly rewarding end-to-end experience that we don’t take for granted. Part of our process includes playing games… for work. We swear it’s only for research purposes. A lot of what we do requires tons of research. So much research. To be honest, some people are doing more research than others. It’s very important research.
Renderings, Animation, Strategy, Packaging
Doom: The Dark Ages Limited Edition Wireless Controller
These products are crafted to feel like they’ve been ripped straight from the world of DOOM. Our mission was to capture that raw, visceral aesthetic fans know and love. As longtime DOOM enthusiasts, we set out to create assets worthy of bearing the DOOM logo itself. Rip and tear, Doom Slayer.
Renderings, Animation, Packaging Graphics
Series S 1TB Black
Tasked with telling the story of an Xbox Series S launching with a bit more juice and a new color, we had the opportunity to dive inside the product. Who doesn’t love an exploded view?
Renderings, Animation
Remix Special Edition
Wireless Controller
This product is green, both literally and figuratively. The majority of its parts are made from recycled plastics. Our team used particle simulation to help tell that story, with a subtle nod to Olaf from Frozen.
Renderings, Animation, Packaging Graphics
Transparent Elite Series
for Xbox Design Labs
TactileFX created a dreamy animation piece along with photorealistic e-commerce assets to help launch the gorgeous Transparent Elite Series for Xbox Design Lab. Transparent video game controllers uniquely have one foot in the past and one in the future, making them both nostalgic and cyberpunk. The interior of the Transparent Elite controller was designed to reflect light in a uniquely beautiful way, meticulously captured from every glorious angle by our FX team.
Renderings, Animation
Sunkissed Vibes OPI Limited Edition
Wireless Controller
OPI nail polish + Xbox = liquid simulation. TactileFX dove headfirst into the world of nail polish, capturing the thickness and sheen of the beloved cosmetic giant’s sought-after product, which resulted in launch assets that showcase the brand collaboration with simplicity and mesmerizing elegance.
Renderings, Animation, Packaging Graphics
Cypher Series Special Edition
Wireless Controller
Did we mention we had a fondness for transparent products?
Renderings, Animation, Packaging Graphics
Vapor Series Special Edition
Wireless Controller
One of our favorite Special Editions from Xbox, and one that required photo mapping. Each product in this series is unique, using production methods that create an endless variety of patterns as different colored plastics flow around the product, blending into each other. This allowed us to use photo mapping to accurately capture this one-of-a-kind effect.
Renderings, Animation, Packaging Graphics
Series X 2TB Galaxy Black Special Edition
Look at the stars. Look how they shine for you. From our use of lighting to render angles, each product we visualize for Xbox is portrayed with steadfast consistency. For the launch of the Series X 2TB Galaxy Black SE, our goal was to create something inspiring, while remaining true to the Xbox brand.
Renderings, Animation, Packaging Graphics
Series X Console Wraps
Xbox collaborated with TactileFX to develop visual assets to capture this first-of-its-kind product. The renderings needed to capture the unique use of materials with expected accuracy. The animation, on the other hand, played a different role. It had to juggle showing the unique design of the product, while also showing how it was used and assembled.
Renderings, Animation
